★ Sourced data, checked September 2026
Social Media in Mauritius: Statistics and Benchmarks for 2026
How many Mauritians use Facebook, Instagram, TikTok, Messenger and LinkedIn, what it means for a small business, and the real ad cost benchmarks we see in our own campaigns.
Quick answer
In 2026 about 1.01 million people in Mauritius are online (79.5% of the population) and around 886,000 use social media. Facebook reaches more than 85% of adults, Instagram about four in ten, LinkedIn about six in ten, and TikTok is the fastest growing platform for under 35s. Sources: DataReportal and NapoleonCat.
Last updated 22 September 2026
Key numbers at a glance. Mauritius had about 1.27 million people in October 2025. Around 1.01 million of them use the internet (79.5%) and about 886,000 use social media (69.9%). Facebook reaches more than 85% of adults, Messenger more than half, LinkedIn about six in ten adults, Instagram about four in ten, and TikTok is the fastest growing platform for people under 35. Sources: DataReportal, Digital 2026: Mauritius (published November 2025) and NapoleonCat (August 2026).
Internet and social media use in Mauritius (2026)
| Measure | Figure | Share | Source and date |
|---|---|---|---|
| Population | 1.27 million | DataReportal, October 2025 | |
| Internet users | 1.01 million | 79.5% of the population | DataReportal, end of 2025 |
| Social media user identities | 886,000 | 69.9% of the population | DataReportal, October 2025 |
| Mobile connections | 2.25 million | 178% of the population | DataReportal, late 2025 |
How many people use each platform in Mauritius
Two independent sources, two methods. DataReportal reports the advertising audience each platform declares, mostly adults aged 18 and over. NapoleonCat counts users of all ages in its own August 2026 estimate, which is why its Facebook figure is higher. Both agree on the order: Facebook first by a distance, then Messenger, LinkedIn and Instagram.
| Platform | DataReportal (October 2025) | NapoleonCat (August 2026) | Largest age group |
|---|---|---|---|
| 886,000 ad audience, 69.9% of the population, 85.5% of adults | 1,170,400 users, 88.6% of the population | 25 to 34 (356,700) | |
| Messenger | 599,000, 47.2% of the population, 57.6% of adults | 972,600 users, 73.6% of the population | 25 to 34 (282,600) |
| 630,000 members, 49.7% of the population, 60.8% of adults | 572,000 users, 43.3% of the population | 25 to 34 (280,000) | |
| 418,000, 33.0% of the population, 40.0% of adults | 497,300 users, 37.6% of the population | 25 to 34 (189,900) | |
| X (Twitter) | 210,000, 16.6% of the population | not reported | |
| 159,000, 12.5% of the population | not reported | ||
| TikTok | no Mauritius figure published in this report | not reported | under 35 in our campaigns |
Gender: DataReportal puts the adult social media audience at 53.0% men and 47.0% women. NapoleonCat: Facebook 51.8% men, Instagram 50.1% women.
What these numbers mean for a Mauritian SME
- Facebook is still the default channel. With more than 85% of adults reachable, it is where local enquiries, bookings and WhatsApp messages come from for most small businesses.
- Instagram is the visual second channel. Four in ten adults, mostly 25 to 34 and evenly split between men and women: right for food, fashion, beauty, home and lifestyle brands.
- LinkedIn is bigger than most owners think. Around six in ten adults have a profile, which makes it the obvious channel for B2B services, recruitment and professional firms.
- TikTok is the growth channel. No official audience figure is published for Mauritius, but in our campaigns it is the fastest growing platform for under 35s and currently cheaper per view than Facebook because few local businesses bid.
- Messenger and WhatsApp are where sales close. Almost every ad we run for an SME sends people to a conversation, not a website.
Ad cost benchmarks from our own campaigns
These are the working figures we publish across our guides, drawn from the Meta campaigns InfluenceUP runs for Mauritian SMEs. They are ranges, not promises: your offer and your reply speed move them more than anything else.
| Benchmark | Figure | Notes |
|---|---|---|
| Minimum to test Facebook ads | from about Rs 200 a day | Enough to boost a post, not enough for a campaign to learn |
| Working minimum for a leads or messages campaign | Rs 8,000 to Rs 15,000 a month | Below about Rs 6,000 a month Meta cannot gather enough results to learn who responds |
| Cost per WhatsApp lead | Rs 40 to Rs 400 | Gyms, salons and restaurants at the low end; solar, property and B2B at the high end |
| Best objective for an SME | Messages or Leads | Traffic campaigns buy clicks, boosting buys likes |
Read the full reasoning in How much do Facebook ads cost in Mauritius? and How much should a Mauritian business spend on social media?
Mauritian SMEs grown by InfluenceUP since 2021
Real leads and sales, not vanity metrics.
Frequently asked questions
How many people use social media in Mauritius?
About 886,000 social media user identities in October 2025, or 69.9% of the population, according to DataReportal. NapoleonCat’s August 2026 estimate counts 1.17 million Facebook users of all ages.
Which social media platform is the most used in Mauritius?
Facebook, by a wide margin: 85.5% of adults are in its ad audience according to DataReportal, and NapoleonCat counts 1,170,400 users. Messenger, LinkedIn and Instagram follow.
How many Instagram users are there in Mauritius?
Between 418,000 (DataReportal ad audience, October 2025) and 497,300 (NapoleonCat, August 2026). The largest group is 25 to 34 years old, and the audience is split evenly between men and women.
How much does a Facebook lead cost in Mauritius?
In InfluenceUP’s campaigns a WhatsApp lead usually costs between Rs 40 and Rs 400, with a working ad budget of Rs 8,000 to Rs 15,000 a month for one leads or messages campaign.
Where do these statistics come from?
Population, internet and platform ad audiences: DataReportal, Digital 2026: Mauritius, published 8 November 2025 with October 2025 data. Platform user counts by age and gender: NapoleonCat, August 2026. Ad cost benchmarks: InfluenceUP campaigns for Mauritian SMEs, as published in our guides.
Sources
- DataReportal, Digital 2026: Mauritius (Kepios, published 8 November 2025, data for October 2025)
- NapoleonCat, Social media users in Mauritius, August 2026
- InfluenceUP campaign benchmarks, as published in the guides linked above
Last checked 22 September 2026. Figures are quoted as published by each source; platform audiences are estimates that the platforms revise. To cite this page: InfluenceUP Agency Mauritius, Social Media in Mauritius: Statistics and Benchmarks for 2026, influenceup.agency.
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